Meta (Facebook + Instagram) is very different from search marketing (SEO, LLMs, PPC, etc.).

Whereas search is designed to convert certain search queries, Meta Ads are designed to capture peoples' attention.

An easier way to describe it is, search engines are for demand capture, ads are for demand generation.

Creating demand for yourself and your business is extremely powerful (and profitable).

After all, you could be the best insurance agent in the world, but if no one knows who you are, it doesn't matter.

While most of your competitors are chasing search, which is ungodly competitive & fragmented, Meta Ads let you:

👉 Create demand where none existed (super powerful) — allowing you to reach people who don't even know they need your product yet

👉 Build audiences at scale — introducing your brand to thousands of potential customers

👉 Reach customers earlier in the buying journey — letting you capture their attention before they ever start searching on Google (this is HUGE because it creates a more exclusive lead)

The fact is, Meta's algorithm has never been smarter than it is right now.

And Meta traffic has never been higher.

Meta has 2.1 BILLION daily active users. That is simply insane.

On the low end, people spend on average 30-45 minutes per day on Meta, checking it on average 27 times per day.

The eyeballs are on Meta. What's more, a recent study by Sprout Social reveals that 41% of Gen Z consumers are using social media as their search engine of choice, above traditional search engines like Google and ChatGPT.

Bottom line, Meta lets you get in front of thousands of homeowners per day, at scale, at a much lower cost than ANYTHING you will ever do with Google/SEO.

The two most important components to successful Facebook Ads are the creative (images or videos) + the ad copy (offer/hook).

The creative gets their attention. The ad copy gets them to act.

That's where we come in.

There are two massive mistakes most insurance agencies (and marketing agencies) make:

People don't watch TV to watch commercials. People are programmed to scroll past ads and commercials.

Successful ads creep up on you. They look like authentic pieces of social media content.

Bottom line, if your ads looks like ads, you are already losing.

Don't worry… we will set you straight. Keep scrolling…

We need creative assets to build your campaign with. We have found through a lot of testing that selfie & team images convert the absolute best. The images below have resulted in tons of leads and revenue. Unpolished images of real, friendly people from your agency is what will resonate.

Please send us a mix of selfies & team photos. 3-5 selfie style images, and 3-5 team style images. If you don't have any, grab your phone and take some. This is a non-negotiable. They do not need to be professional, edited photos.

** Take all photos with the same person's phone; we suggest uploading them to Google Drive or Dropbox mobile app where you can share the link with us when complete so we can download them

**Selfies can be taken anywhere and have 1 or 2 people in the photo. Your car, office, community, home, etc… just make them look natural. Do not put yourself/subject too close to the camera. Hold your arm out before taking the photo.

**Team photos should be fun, natural, not too corporate; they can be in-office, community events, etc..

**The photos do not necessarily have to be you, but they should be of someone who works for.with you. If you have a team member who you feel would look better on camera, the photos can be of that person(s) if need be.

**Make sure you smile in the photo, you need to look friendly and unassuming.

We need several different images because we test multiple different ad creatives to see which combination of image and ad copy works the best. This is crucial in optimizing your campaign(s)!

Video can convert at a much higher clip than image-only ads sometimes, as such, we want to create a video in your campaign as well. We can do all kinds of cool stuff with video, like targeting people who have watched a certain percentage of the video with new/different ads.

Here is an example below. We recommend doing the video in a well-lit environment, or outside, just walk around and talk to the camera. Just be yourself, and do not come off as salesy.

When you are dealing with the general public, people are skeptical sometimes about who you are and if your agency is legit. Any opportunity you have throughout your funnel to disarm their fears or skepticism should be taken advantage of.

The example videos below are videos we will use in your funnel, right before they complete your lead form and after. The purpose of these videos is to simply explain to them what to expect, and/or what happens next after they submit their quote request.

We have seen simple videos like this increase funnel conversions by over 25%, which could easily be an extra 4-figures in revenue from the same ad spend. We want to make the most out of every penny you are spending on ads, and videos like this help us do that.

Tip: you do not need some fancy camera setup; you could create this with your phone as a selfie video, or use a tool like Loom to create it at your desk using your webcam

We mentioned earlier the importance of having leads flow into your CRM. This allows you to track your ROI much better as well as nurture incoming leads. We can't say enough, how important it is to call your leads within 5 minutes, but there may be situations where you can't do that. Having an SMS/email campaign in place is critical to having a strong contact rate with leads.

If you are using AgencyZoom (or most other CRMs), we can automatically send leads to your Leads pipeline if you have your website with us. We can also show you some other tips to make it easier to track, and give you verbiage for your lead campaign.

Get us the images + videos as soon as it's convenient for you. We can't do anything without them. We will handle everything else in terms of getting the campaign(s) built out and managing them for you.